On this World Tourism Day, which is dedicated to tourism’s potential to foster and promote inclusive growth, the Foundation for Environmental Education (FEE) is celebrating the achievements of its two tourism-related programmes, Blue Flag and Green Key, and their contribution to increasing inclusivity in the tourism sector.
Daniel Schaffer, CEO of FEE
Official message from the Foundation for Environmental Education’s CEO, Daniel Schaffer
As the world’s largest environmental education organisation, with members of all shapes and sizes in every corner of the world, inclusiveness is not only a core value for FEE but also a precondition for the sustainable development of our programmes. By involving multi-stakeholder approaches in our processes and including the voices of different interest groups, our programmes can ensure the long-term success of sustainable tourism development within local communities.
However, we believe that this does not only apply to our programmes, but to the tourism sector in general. Only if we strive for inclusive decision-making processes and empower all members of society can the positive economic and social benefits of tourism really be available to the whole community.
An example of inclusiveness through FEE’s Blue Flag programme is its work with accessibility organisations to ensure that people with disabilities can enjoy both the economic and recreational benefits of tourism. For example, the Paradisus brand, manager of two Blue Flag awarded beaches in the Dominican Republic, implemented an inclusion programme that gives work opportunities to people with hearing, visual or motor disabilities, while the programme in South Africa initiated the “Beach Stewards” project for the development and skills-training of unemployed youth for future employment in the eco-tourism sector. Furthermore, the Blue Flag programme promotes accessibility on beaches to make sure that everyone can enjoy them safely.
Photo credit: WESSA
In light of the latest global events, we have once again realised how important the tourism industry is and how many livelihoods directly and indirectly depend on it. Sadly, we have also once again come to witness that the impact of these kinds of events is worst for the most vulnerable members of society. A thriving, strong community must practice an inclusive approach that takes all its members into account and allows them to have a stake in decision-making.
Similar to how the pandemic affected the most vulnerable groups, so do the critical issues of climate change, pollution and biodiversity loss, which are at the heart of FEE’s GAIA 20:30 strategy to drive positive change over the next decade. At FEE it is our mission to empower people of all ages, genders, abilities, and classes to be part of the solution and build a future that benefits everyone.
A recent example of how FEE empowers people through education is our project on Education for Sustainable Development in the tourism sector. Within the scope of this project, hospitality professionals in Cambodia received training on sustainable practices to build their capacity to create a positive impact on the local community through their businesses. It was carried out through the Green Key programme in collaboration with the German Corporation for International Cooperation (GIZ).
Changing mindsets about inclusivity and tackling the challenges presented in FEE's GAIA 20:30 strategy, through either top-down processes or through grassroot initiatives, requires educational tools and resources for many different audiences. FEE recognises that education is an essential element for driving positive change and will continue to embed education in all its programmes and initiatives.