FEE partners with Two Daughters Entertainment to launch Moley as Global Ambassador for Global Action Days 2025

COPENHAGEN, Wednesday 9th October 2024 – The Foundation for Environmental Education (FEE) is thrilled to announce a global partnership with Two Daughters Entertainment (2DE), featuring their popular Moley IP as the Global Early Years Ambassador for FEE’s Global Action Days 2025. This collaboration plays a key role in FEE’s dedication to supporting the UN Decade on Ecosystem Restoration through youth-led environmental action.

With operations in over 100 countries, FEE’s programmes—Eco-Schools, LEAF (Learning about Ecosystems and Forests), and Young Reporters for the Environment (YRE)—engage 21 million students across 48,000 schools globally. As part of this exciting partnership, Moley and the citizens of Moletown will serve as ambassadors for Global Action Days 2025, inviting participants worldwide to take part in hands-on citizen science tasks focused on ecosystem restoration. These activities will show how even small actions can have a meaningful impact on both personal and environmental well-being.

The two-week Global Action Days campaign, launching on World Earth Day, 22nd April 2025, will spotlight key environmental themes such as soil health and biodiversity. With Moley leading the way, students will take part in activities aimed at raising awareness and driving action toward restoring ecosystems, aligning with FEE’s mission of fostering a sustainable future.

Further extending the reach of this partnership, FEE will explore integrating Moley into educational resources for early learners in its LEAF and Eco-Schools programmes. By using Moley’s engaging stories and characters, these resources will help instil a deeper understanding of environmental responsibility in young minds.

Good citizenship, positive action, and care for the environment are central pillars of our Moley IP. Teaming up with FEE offers a fantastic opportunity to share these values and inspire children to explore and nurture the world around them – and even beneath their feet.
— Rob Goodchild, Commercial Director at 2DE

Lee Wray-Davies, FEE’s Global Director of Education, added:

“The partnership with Two Daughters Entertainment and Moley enables FEE to bring engaging characters, stories, and fun activities to our educational work across the globe. Our Global Action Days 2025 campaign will serve as the perfect launchpad, focusing on important themes like soil health and biodiversity, with resources designed to help young people connect with and protect the natural world.”

We are excited for this impactful collaboration and look forward to the many ways Moley will help us empower the next generation of environmental stewards!


About Two Daughters Entertainment

Two Daughters Entertainment is a TV & Film Entertainment company dedicated to producing high-quality content for children and families worldwide. Their first production, Moley (52 x 11’), is distributed in over 170 countries in 30 languages, with a focus on securing further distribution deals. Following Moley, the company is developing three additional projects, all centered on engaging storytelling for kids and families.

Contact information

Rob Goodchild / Two Daughters Entertainment

Email: rob@twodaughtersentertainment.com

Lee Wray-Davies / Foundation for Environmental Education

Email: lee@fee.global